TIP #442: CAPCOM AIN’T GOT NOTHIN’ ON CONVERSE, WE WIN! PERFECT!
Orme-Edouard Duplessis Dominique
April 8th, 2012
A few weeks back Converse release their sponsored collaboration with Gorillaz, Andre 3000, and James Murphy… Well, in no time flat, they are back at it again. This time stepping up to a venerable quarter munching machine, slappin’ a quarter down on the marquee frame, and proclaiming “I got next”. An homage to Luchadoras and Street Fighter, ‘Warrior’ is a three-way tag team spectacle featuring Mark Foster of Foster The People, Gotye’s lady in leaving, Kimbra, and DJ/Producer/Kanye’s music Guru A-trak. The song is incredible and is rife with all the good stuff we love from FOP(which sadly isn’t the radio play stuff) and A-Trak, with Kimbra tying it all together in a sparkly flame embroidered bow. And the video is just as good if not better. It make us at DOPE long for a full Converse album to go along with our new Chucks, or at least a sponsored stage at this summers big festival, cause this shit is good.
These collaborations are really a step in the right direction in brand advertising, and we hope that we’ll see more of this in the future from many other brands desperate to connect with markets that over their corporate lines. Check out this great Converse Pharrell produced track from a few years back featuring Santogold, Julian Casablancas, N.E.R.D